Unfortunately, this city is developing a reputation to the external world as being a location for frequent crime, substance abuse and addictions, and – in general – a city in decline with very few positive attributes. This is, in part, due to the high proportion of ‘bad news’ stories that make their way into the local papers and other news media. This isn’t the fault of the local media; they’re just doing their job. However, I think it would be exceptionally wise of the city to capitalize on a media liaison role and to have that person feed as many positive, newsworthy stories to the media as possible in a concerted effort to tip the balance of stories in a more positive direction.
– from Draft Plan Comments (‘Identify a media liaison point of contact for media and all other city inquires.‘)
(Thumbnail image credit: ”Newspaper” by just.Luc)
